Forward Together
Helping a global law firm, Eversheds Sutherland, move forward together
My role
Brand Design, Art direction and Video editing
Project description
Challenge
Eversheds Sutherland’s global partner conference, held biannually, is a key moment for collaboration. Our challenge was to energise delegates and reflect unity and progress through a distinctive visual identity aligned with their bold new strategy.
Insight
This global partner conference marked a key point of change, with new leadership and a renewed focus on growth. As the firm adapts to the evolving legal landscape, there is a huge opportunity to create more collaboration between the international business and the US territory, the whole being greater than the sum of the parts.
Solution
Forward together. A unifying idea we developed to give the conference clarity and the partners a shared purpose. It’s all about collaboration and moving as one. We created a consistent visual identity across every event touchpoint, helping Eversheds communicate their strategy to 700+ partners—and reinforce the message of one team, working toward a common goal.
This was predominantly a digital-first event
Eversheds Sutherland’s Global Partner Conference brings together colleagues from around the world — a key moment for connection, reflection, and collaboration. Working as part of the creative team to deliver this event, our goal was to develop a visual identity that energised delegates and reflected the firm’s bold new strategy. The team and I explored ways to express unity and progress through bold colour, confident typography, and dynamic motion — creating a distinctive look and feel that captured the spirit of the event and the strength of the brand’s new direction.
The event had very tight deadlines, requiring me to manage multiple videos and animations simultaneously. To ensure everything was delivered on time, I led a team of four designers and five freelancers.
Live video editing at the event
Film and animation were used at key moments throughout the event to bring the company’s progress, innovation, challenges, and successes to life. I was on-site throughout, supporting setup and ensuring everything ran smoothly. As the event unfolded, I live-edited video content each day — capturing the energy of the moment and turning it into impactful stories shared in real time.