Marston Holdings
Creating a unified culture.
Right people, better together
My role
Storyboarding and Video editing
Project description
Challenge
As Marston Holdings continues to grow and evolve, it needed a new set of values to guide decision-making and behaviour. Having nearly doubled in size, welcomed colleagues across nine businesses, and expanded to 200 locations across the UK, Europe, and India, the organisation is at a pivotal moment.
Insight
We developed the new values through workshop sessions with input from many different voices. During our consultation we discovered key themes that ran through the business that we could use as platforms to develop a set of authentic but ambitious values that would be relevant to the whole group.
Solution
We have created a set of values to help achieve a stronger and more successful connected business and a culture that everyone can be proud to be a part of.
The rollout was extensive, embedding the new values across multiple businesses in many different ways - aligning values to recognition schemes, awards and perks.
Launch video
Following workshop sessions with colleagues, my key role was to launch the values with a explainer video that was played to all colleagues.
Other touch points to communicate the new values included: framed posters, animated screensavers, environmental graphics and a values booklet.
