Nationwide
Explaining the benefits of Later Life Mortgages.
My role
Storyboarding and Video editing.
Project description
One of Nationwide’s aims is to engage with its members to help them better understand the Equity Release products available, and how they can make use of the money built up in their home.
Using the Nationwide brand, I developed an internal and external facing explainer video that would focus on answering the question ‘how does equity release work?’. We created real life scenarios to demonstrate how different products could benefit peoples lives, who it was aimed at, and how to apply.
Creating videos suited to Nationwide’s social media channels and their website.
The animation supported Nationwide’s reputation for total transparency and putting members needs first, using a clear and simple narrative and storytelling approach.